— and why Behavioral intelligence is the answer..

We have to agree that this is an AI Agentic world now, understanding your leads isn’t just about knowing who they are—it’s about understanding how they behave. Why? Let's answer that below.

That’s where the difference between traditional lead enrichment and behavioral intelligence becomes a game-changer for sales and marketing teams. While both aim to make your outreach smarter and more personalized, the depth and relevance of the insights they provide are fundamentally different.

When I first started building Behavely AI, I thought having a lead’s name, job title, and LinkedIn URL was more than enough to make a sales process work.

It wasn’t.

I spoke to dozens of salespeople, SDRs, and even founders trying to close high-ticket deals. Almost all of them were facing the same issue:

“We know who the lead is, but we don’t know how to actually connect with them.”

That’s when it clicked that traditional lead enrichment is surface-level. Behavioral intelligence goes deeper.

Where does Behavioral Intelligence fit in?

Behavioral Intelligence fits well in the case of high-ticket clients, but does not fit well in cases where the bulk reachout is involved, for example. In case you are trying to send bulk emails and don't really care about personalization.

Why does personalization matter these days? That's because every day there's a rise in a new CRM tool. Sending emails in bulk has been cheaper than it was 5 years ago. That's why intelligent agencies have started focusing on Behavioral Intelligence.

Traditional Lead Enrichment: The Basics

This is what most tools out there provide.

You put in a name or email, and you get back:

• Job title

• Company info

• Contact details

• LinkedIn / Twitter handles

• Company size, industry, etc.

It’s useful. It saves time. You need it.
But let’s be honest—it doesn’t tell you much about the person behind the profile.

Every single sales team out there has access to this data. There’s no edge anymore. The problem with high ticket sales is that it requires more effort and trust. But how do we build trust?

The answer is easy: it's via aligning your thoughts with the ideal customer, by knowing when to talk what. According to recent psychology studies, humans easily trust people with similar interests and mentality.

Behavioral Lead Enrichment: What Moves the Needle

What I realized (and what led to building Behavely AI) is that the behavior of a lead—what they consume, care about, engage with—matters far more than just where they work.

Here’s what behavioral enrichment looks like:

• What kind of posts do they engage with on LinkedIn

• What podcasts do they listen to

• What content topics get them talking

• Their tone when they comment or write

• What others are saying about them online

• Their likes, dislikes, and even buying signals

This is the stuff that helps you start a real conversation. Not just a cold pitch.

A Real Example

Let’s say you’re reaching out to Sarah, a VP of Growth at a B2B SaaS company.

Traditional enrichment tells you:

• Sarah’s job title

• That she works at Acme Inc.

• She’s based in Chicago

• You have her email

Behavioral enrichment tells you:

• She’s been posting about PLG (product-led growth)

• She recently shared an article about AI in outbound

• She commented on a post about low-performing SDR teams

• She follows a few sales influencers

• She’s been hiring aggressively for GTM roles

Now you have context. You have timing. You have relevance.

That’s how deals start.

Why This Matters Right Now

Buyers today are skeptical. They’ve seen 100s of emails like:

“Saw you’re the VP at [company] — we help teams like yours [generic value prop].”

They tune it out instantly.

If you’re serious about getting replies, booking calls, and closing deals, you need to understand your lead like a human—not just a job title.

That’s why we built Behavely AI.
Not just to give you another dashboard, but to decode your lead’s behavior and tell you:

• What they care about

• How to approach them

• What to say and avoid
  
  

Social Proofs

Here's a quote from a famous book, Influence (Bible of Marketing):

“People prefer to say yes to individuals they know and like.”
— Robert B. Cialdini, Influence: The Psychology of Persuasion

From Cialdini’s Influence — and Why It Clicked for Me

When I was just starting out building Behavely AI, I cold-emailed a copywriter I wanted feedback from. I had the usual lead data: name, job title, company, and email.

But my first few emails? Ignored. No replies. I was doing what everyone else does—"Hi [first name], saw you work at [company]… we help people like you..."

Then I remembered a line from Influence by Robert Cialdini:

“People prefer to say yes to individuals they know and like.”

So, I changed my approach.

I went to her LinkedIn, noticed she’d been sharing posts about the struggle of writing copy for AI products that sound human. She’d even commented on a thread about why most AI startups sound like ChatGPT clones.

I sent this instead:

“Hey [Name],
I came across your comment on that post about robotic AI copy — it hit home. I’m building a product that helps salespeople sound human again by analyzing what their leads actually care about. Mind if I send over what we’ve got so far? Would love your brutal feedback.”

She replied within 15 minutes.

Final Thoughts

Traditional enrichment helps you find leads.
Behavioral enrichment helps you connect with them.

And in 2025, connection beats contact info. Every single time.

If you're a salesperson, founder, or growth person tired of shallow lead data, check out Behavely AI.
We've spent months tuning it to go beyond the basics and give you real behavioral insights in seconds.

And trust me—once you start using behavioral intelligence, you won’t look at a LinkedIn profile the same way again.

This is how Behavely AI can help you:

With Behavely AI, you get to know not just who your leads are, but what drives them — their interests, intent signals, content consumption patterns, and the best way to start a conversation that gets a response. In a few cases, we also show their political and religious thoughts, so that you know what not to say and disappoint them.

Get started with your Behavioral Journey today with https://app.behavely.ai