How to Personalize Your First Message Using Public Data

Why Your First Message in Sales Outreach Really Matters

Let’s be honest—most sales messages don’t get a response. Not because the product is bad, but because the first message doesn’t click. It feels cold, templated, and… well, robotic.

You’ve probably received something like this:

“Hi John, I see you work in marketing. Let’s connect.”

Now compare that to:

“Hi John, just read your piece on email conversion strategies—really sharp insights. We actually helped another marketing team increase theirs by 20%, would love to share what worked.”

Big difference, right? The second message feels personal. It shows you’ve done your homework and actually care about starting a real conversation—not just sending another pitch.

This is where tools like Behavely AI come in handy. It turns what’s publicly available about someone—on LinkedIn, Twitter, and elsewhere—into useful insights, so your outreach isn’t just relevant… it’s spot-on.

Personalization: It’s Not Just Fluff

Personalized messages cut through the noise. They build trust, spark curiosity, and boost response rates. But most of us don’t have hours to stalk every LinkedIn profile, right?

Behavely AI helps with that. Think of it as your personal research assistant that never sleeps.

Here’s how it helps make your outreach smarter and more human:

What Behavely AI Can Do

1. Understand How They Think
It looks at how your prospect engages online and figures out their communication style, interests, even what challenges they’re vocal about.

Example: If someone keeps sharing stuff about cutting lead acquisition costs, you already know what angle to take.

2. Spot What They Care About
Whether it’s a recent event they attended or a whitepaper they reposted, Behavely AI picks up on the signals.

Use this to write:
“Saw you attended the Revenue Summit—what did you think of the panel on retention strategies? I had a couple takeaways I’d love to run by you.”

3. Generate Icebreakers Automatically
Yeah, AI writing an opener. Ironically, that can help your message sound less like AI if done right.

Let’s say your lead just commented on a post about AI in sales:
“Noticed your comment on AI tools in sales—curious if you’ve tried applying behavioral data to prospecting yet?”

Making It Work for You: Practical Steps

Here’s how to actually use Behavely AI’s data in your outreach:

✅ Dig Into Their Online Footprint
You don’t need to scroll endlessly—Behavely does the heavy lifting. But still, spend a minute reviewing what it gives you. A tiny detail can lead to a powerful hook.

✅ Find Common Ground
Maybe you went to the same school. Maybe you’re both into RevOps. Don’t be afraid to say,

“Hey, noticed we both spoke at Growth Con last year—small world.”

✅ Speak to Their Problems, Not Yours
It’s tempting to jump into why your product is great. Instead, focus on their pain points—and how you help solve them.

“I saw your post about struggling with lead quality. One of our clients had the same issue—we helped them qualify leads 30% faster. Worth a quick chat?”

✅ Give Them a Reason to Smile
Not every message has to be clinical. Acknowledge their work. Celebrate wins. We’re all human.

“Congrats on the Innovation Award—must’ve been a wild ride. Curious what challenges you’re taking on next?”

✅ Time It Right
Outreach is about timing too. Behavely tracks when your prospects are most active, so you’re not sending messages into a void.

Why It Actually Works

Look, personalization takes time—but it pays off. And with Behavely AI, you can scale that without sounding like a robot. It helps you:

• Find the right angles

• Say the right things

• Reach out at the right time

Plus, it plugs into your workflow—CRM, email tools, whatever you use.

Final Thoughts (Real Talk)

You don’t need to be a copywriting genius to send better outreach. You just need to stop guessing and start listening. Public data is already out there—you just need the right lens to make sense of it.

Behavely AI gives you that lens. It’s like starting every sales conversation already knowing what your lead cares about.

And that? That changes everything.

Get started for free, without adding a credit card, https://app.behavely.ai